Sponsors are more concerned with the image of the club. This has more to do with:

* how many PR officers you have; and
* what division and League ladder position your club currently is.

Keep the Sponsors happy, and the money will keep coming in. PR officers are the voice of your club – they improve the mood of your Sponsors, simply so that they give you more money.

Attendance at your matches is determined by the number of fans your club has, and the mood they are in.
Fans are particularly fickle – if you are winning games they are happy, but if you are losing their mood will change for the worse.

These fans are your club members, who have paid up as a show of loyalty to your club and will turn out to support you through thick and thin.
The amount of club members you have is a good indicator as to how many supporters you are likely to see turning up to your matches. But even these members will come and go depending on your successes in the middle.

Morale has an effect on your teams performance during matches.
To draw parallels, Morale in Battrick is similar to the role Confidence plays in Hattrick – it can sometimes be the difference between winning and losing.

How To Increase Team Morale

Your team Morale level can only be influenced by winning and losing matches:

* WIN a competitive match and your Team Morale will go UP.
* LOSE a competitive match and your Team Morale will go DOWN.